So You Want to Start
a Vending Business?
Running a vending business in Singapore sounds straightforward until you're trying to negotiate with a landlord who's seen it all, figuring out which machine to buy, or wondering why your machine isn't moving stock.
The truth is, the difference between a vending machine that earns and one that sits idle often comes down to the decisions made before it's even switched on.
That's what Vending 121 is for.
What is Vending 121?
Vending 121 is Dream Vending's personalised Singapore vending machine coaching programme for anyone looking to start, run, or scale a vending business in Singapore. Every session is conducted in person by Eugene Siew, our Chief Vend Officer — someone with real, on-the-ground experience running vending operations here.
This isn't a generic course or a slide deck. Every session is shaped around your situation, your goals, and where you are in your journey.
Whether you're just exploring the idea or already have machines out and want to grow, there's a tier built for where you are right now.
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Eugene Siew
Chief Vending Officer
Meet Your Coach
Eugene has built and operated vending businesses across Singapore — from negotiating the first machine placement to managing multi-location routes. He founded Dream Vending with a focus on making the vending industry more accessible and less opaque for new operators.
When he coaches, he brings the real playbook: supplier contacts, honest numbers, landlord scripts, and the operational know-how that only comes from doing it yourself.
Every session you book is with Eugene. Not a junior staff member, not a stand-in.
What You'll Learn
Depending on your package, coaching covers a combination of:
Business Foundations
Getting your business set up the right way with machine selection, supplier sourcing, location planning, and cashless payment setup.
Landlord & Site Strategy
How to approach, pitch, and negotiate with landlords. Includes templates for proposals and contracts, and handholding support for your first landlord meeting.
Hands-On Operations
On-site coaching at your first machine deployment, planogram planning, vending software training, and learning across different machine types and locations.
Technical Know-How
Cash payment system training, basic machine maintenance and troubleshooting so you're not dependent on a technician for every small issue.
Scaling Up
For operators ready to grow: route optimisation, inventory management, internal financial controls, and a clear strategy for running machines profitably.
Choose Your Tier
All packages include 1-to-1 in-person sessions personally conducted by Eugene Siew.
Item | Starter | Growth | Operator | Business |
|---|---|---|---|---|
In-person Coaching | 4 hrs / 2 sessions | 6 hrs / 3 sessions | 10 hrs / 4 sessions | 14 hrs / 6 sessions |
Whatsapp Support | 3 months | 6 months | 12 months | 18 months |
Business Setup Advisory | ✓ | ✓ | ✓ | ✓ |
Templates (Proposals & Contracts) | ✓ | ✓ | ✓ | ✓ |
Supplier Management Guidance | ✓ | ✓ | ✓ | ✓ |
On-Site Coaching at First Deployment | ✓ | ✓ | ✓ | ✓ |
Cashless & Cash Payment Systems | ✓ | ✓ | ✓ | ✓ |
Planogram Planning & Strategy | ✓ | ✓ | ✓ | ✓ |
On-Site Learning (Different Machines & Locations) | ✓ | ✓ | ✓ | ✓ |
Review of Proposals & Contracts | ✓ | ✓ | ✓ | |
Landlord Handholding Meeting | ✓ | ✓ | ✓ | |
Vending Software Training | ✓ | ✓ | ✓ | |
Branding Consultation | ✓ | ✓ | ||
Preferential Machine Lease & Purchase Prices | ✓ | ✓ | ||
Distributor Pricing (Drinks & Snacks) | ✓ | ✓ | ||
Cash Payment System Technical Training | ✓ | ✓ | ||
Basic Technical Training (Machine) | ✓ | |||
Internal Financial Controls | ✓ | |||
Vending Route Optimisation | ✓ | |||
Stock Inventory Management | ✓ | |||
Scalability Strategy (Multiple Machines) | ✓ | |||
Free Machine Lease | 3 months | 12 months | 18 months | |
Investment | $1,688 | $3,888 | $8,888 | $12,888 |
Payment & Booking Notes:
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A $500 non-refundable deposit is required to confirm your package. The balance is payable before your first session begins.
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We accept Cash, PayNow, and all major credit cards — no surcharge.
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Sessions can be rescheduled with at least 24 hours' notice. Late cancellations are counted as a spent session.
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You can upgrade your package at any time — just top up the difference.
Who Is This For?
Vending 121 is built for:
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First-time operators who want to start on the right foot without costly trial and error
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Existing operators who are ready to scale beyond their first machine
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Corporate or property teams looking to place vending machines in offices, factories, or residential buildings
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Entrepreneurs exploring vending as a side income or full business
