Eugene Siew
Chief Vending Officer
MEET YOUR COACH
Practical guidance from
real operational experience.
Every session in the Vending 121 programme is personally conducted by Eugene. Not a delegate, not a substitute. You get the founder himself.
As Chief Vending Officer, he oversees every aspect of the business from machine sourcing and site negotiations to operations and client coaching.
What sets the Vending 121 programme apart is simple: Eugene still runs machines himself. Every framework he teaches, every strategy he shares, every supplier contact he provide, it all comes from what he does week in, week out as an active operator. You're not learning theory. You're learning what works.
Every coaching engagement is personalised and custom-fit to the individual whether you're a complete beginner figuring out your first machine, or an existing operator looking to scale a network across multiple locations.
PROGRAMME SCOPE
Business strategy and
hands-on technical training.
The Vending 121 programme covers the full spectrum from how to choose a machine and negotiate a site, to how to troubleshoot a fault and optimise your route. No gaps left.
Business Strategy
Machine selection, supplier sourcing, location planning, landlord negotiations, cashless setup, planogramming, and financial modelling — the full operator playbook.
Technical Training
Hands-on machine operations, fault troubleshooting, basic maintenance, cash payment system technical training so you're not dependent on a technician for every small issue.
Scaling & Systems
Route optimisation, inventory management, internal financial controls, branding, and multi-machine scalability strategy for operators ready to grow beyond their first machine.
CHOOSE YOUR PACKAGE
Four tiers. One coach.
Zero generic advice.
Each tier builds on the last. Start where you are and upgrade at any time by topping up the difference.
Starter
4 Hours · 2 In-Person Sessions
💬 3 Month WhatsApp Support
$1.688
SGD
🔒 No free machine lease
Business Setup Advisory
Templates (Proposals & Landlord Contracts)
Supplier Management (Who / Where / What to Buy)
On-Site Coaching at First Machine Deployment
Cashless & Cash Payment System Types
Planogram Planning & Strategy
On-Site Learning with Different Machines
Review of Proposals / Contracts
Landlord Handholding Meeting
Vending Software Training
Branding Consultation
Preferential Machine Lease & Purchase Prices
Enquire Now
Growth
6 Hours · 3 In-Person Sessions
💬 6 Months WhatsApp Support
$3.888
SGD
🎁 3-Month Free Machine Lease
Business Setup Advisory
Templates (Proposals & Landlord Contracts)
Supplier Management (Who / Where / What to Buy)
On-Site Coaching at First Machine Deployment
Cashless & Cash Payment System Types
Planogram Planning & Strategy
On-Site Learning with Different Machines
Review of Proposals / Contracts
Landlord Handholding Meeting
Vending Software Training
Branding Consultation
Preferential Machine Lease & Purchase Prices
Enquire Now
MOST POPULAR
Operator
10 Hours · 4 In-Person Sessions
💬 12 Months WhatsApp Support
$8.888
SGD
🎁 12-Month Free Machine Lease
Business Setup Advisory
Templates (Proposals & Landlord Contracts)
Supplier Management (Who / Where / What to Buy)
On-Site Coaching at First Machine Deployment
Cashless & Cash Payment System Types
Planogram Planning & Strategy
On-Site Learning with Different Machines
Review of Proposals / Contracts
Landlord Handholding Meeting
Vending Software Training
Branding Consultation
Preferential Machine Lease & Purchase Prices
Access to Distributor Pricing (Drinks & Snacks)
Cash Payment System Technical Training
Enquire Now
Business
14 Hours · 6 In-Person Sessions
💬 18 Months WhatsApp Support
$12.888
SGD
🎁 18-Month Free Machine Lease
Everything in Operator, plus:
Basic Technical Training (Machine)
Internal Financial Controls
Vending Route Optimisation Training
Stock Inventory Management
Scalability Strategy (Multiple Machines)
18-Month WhatsApp Coaching Support
18-Month Free Machine Lease
Enquire Now
All prices in SGD. Packages can be upgraded at any time — just top up the difference.
BEFORE YOU BOOK
Simple, clear payment terms.
No surprises. Here's exactly how booking and payment works across all tiers.
$500 Non-Refundable Deposit
Required to confirm your coaching package booking. The remaining balance is payable before the first session begins.
Cash, PayNow & All Major Cards
We accept all major payment methods with no surcharge applied to any transaction.
Rescheduling Policy
Sessions may be rescheduled with a minimum of 24 hours' notice. Sessions rescheduled without sufficient notice will be considered as spent.
Upgrade Anytime
Start with a lower tier and upgrade as your business grows — just pay the difference between packages. No need to restart.
WHO IT'S FOR
Personalised for
every type of operator.
Whether you're placing your first machine or building a full vending business, the Vending 121 programme adapts to where you are and where you want to go.
First-Time Vending Operators
Never run a machine before? We start from the ground up. No assumption of prior knowledge, just clear practical guidance from day one.
Existing Operators Scaling Up
Already running machines but ready to grow? The higher tiers focus on route optimisation, inventory systems, and multi-machine scalability.
Corporate Vending Placements
Businesses looking to set up vending for staff or customers get tailored guidance on machine selection, product mix, and ongoing management.
Condo, Office & Factory Deployments
Have a specific location in mind? We walk through the site strategy, landlord agreement, and machine setup specific to your deployment context.
HOW IT WORKS
From enquiry
to first machine running.
The process is designed to get you into real-world operation as quickly as possible, not to keep you in a classroom.
01
Enquire & choose your tier
Send us an enquiry via the form or WhatsApp. Eugene will reach out to discuss your situation and help confirm which tier fits you best.
02
Pay deposit & schedule
Lock in your package with a $500 deposit. We'll schedule your first session at a time that works for you — in person, Singapore-based.
03
Work through your sessions
Each session is tailored to your progress. You'll work through business strategy, on-site training, and technical skills at a pace that suits you.
04
Launch with ongoing support
After sessions conclude, Eugene remains accessible via WhatsApp for your full support period so you always have someone to turn to as your business grows.
GET STARTED
The best investment you can make is the right knowledge, early.
Tell us a bit about where you are in your vending journey and which tier catches your eye. Eugene will get back to you personally to find out if the programme is the right fit.
Typically replies within the hour, Mon–Fri 9am–6pm